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孙洋

  姓名:孙洋
  性别:男
  职务:市场营销专业本科课程项目主任
  职称:副教授
  联系电话:83656351
  所在部门:市场营销系
  E-mail:sunyang@mail.neu.edu.cn

Email: sunyang@mail.neu.edu.cn

工作经历
副教授,东北大学 [2020.07-至今]

博士后研究员,东北大学 [2020.07-至今]

讲师,浙江理工大学 [2015.12-2020.06]
研究员,韩国经济与管理发展协会 [2014.09-2015.12]
博士后研究员 (Institute of Convergence Science),延世大学 [2014.09-2015.08]

教育背景
市场营销专业博士(国际经营与市场营销),国立昌原大学 [2011.08-2014.08]
管理学硕士学位(国际经营与市场营销),国立昌原大学 [2009.08-2011.08]
管理学学士学位(市场营销),辽宁科技大学 [ 2005.08-2009.07]

学术兼职
浙江理工大学浙江省生态经济研究院特聘研究员[2020至今]
Global Alliance of Marketing & Management Associations执行秘书助理 [2014至今]
Global Alliance of Marketing & Management Associations
时事综述主编 [2017至今]
Korean Scholars of Marketing Science理事会成员[2019至今]
<Journal of Global Scholars of Marketing Science>(ESCI)编委委员[2019至今]
<Asia Pacific Journal of Marketing and Logistics>(SSCI)特刊客座主编[2017至今]
<Journal of Business Research>,<Internet Research>,<Psychology & Marketing
>等期刊评审专家

科研项目
教育部人文社会科学青年基金,项目主持人,[2019-2021]

中国博士后科学基金资助项目,项目主持人,[2020-2022]

学术论文
Sun, Y. Case based Models of the Relationship between Consumer Resistance to Innovation and Customer Churn. Journal of Retailing and Consumer Services. July. (SSCI)

Sun, Y., Gonzalez-Jimenez, H., Wang S. Examining the Relationship between e-WOM, Consumer Ethnocentrism and Brand Equity. Journal of Business Research (SSCI, 在线发表)
Sun, Y., Garrett T. C., Phau, I., Zheng, B. Case-based Models of Customer Perceiving Sustainable Marketing as Enhancing versus not Enhancing Customer Equity. Journal of Business Research. 117(9), 615-622.
Sun, Y., Cai, H., Su, R., Shen, Q. (2020). Advantage of low quality in short life cycle products. Asia Pacific Journal of Marketing and Logistics. 32(5), 1038-1054. (SSCI)
Sun, Y., Cheah, I., Sung, B., Lee, E. (2020). Innovative Research Methodologies in Marketing Research. Asia Pacific Journal of Marketing and Logistics. 32(5), 1001-1003. (SSCI)
Sun, Y., Weng, C., Liao, Z. J. (2019). Product innovation and sustainable marketing: Effects on consumer innovativeness. Technology Analysis & Strategic Management. 31(7), 765-775. (SSCI)
Sun, Y., Garrett T. C., Kim, K. H. (2016). Do Confucian Principles enhance Sustainable Marketing and Customer Equity. Journal of Business Research. 69, 3772-3779. (SSCI)
Sun, Y., Ko, E. (2016). Influence of Sustainable Marketing Activities upon Customer Equity. Journal of Global Scholars of Marketing Science. 26(3), 270-283. (ABDC)
Sun, Y., Kim, K. H., & Kim, J. (2014). Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry. Journal of Global Fashion Marketing.5(1), 74-86. (ABDC)

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